Thanks to the corporate’s shared tradition and international mindset, Havas workers can get pleasure from an entrepreneurial office and broader profession improvement alternatives
Author: Yannick Bolloré, CEO, Havas Group
March 5, 2020
At Havas, we’ve all the time tried to make a distinction to the world round us by embracing innovation and pioneering new enterprise fashions. When I joined Havas in 2013, we launched our ‘Together’ technique, which was a game-changer on the time, setting us aside from our rivals. The thought behind the technique was easy: to serve our purchasers’ wants by bringing collectively our most gifted workers from all disciplines – inventive, media, digital and design.
We additionally created Havas Villages – distinctive workplace environments the place groups work collaboratively to ship nice work to our purchasers. We now have greater than 60 Havas Villages the world over, all sharing a typical ethos and artistic power. Above all, these villages are designed to be welcoming, wholesome and provoking environments for our most respected belongings: the 20,000 gifted people who make up the Havas household.
In 2017, we made one other transformative transfer by becoming a member of built-in content material and media group Vivendi and shifting our focus to turn into a communications participant working on the core of the inventive world, absolutely investing in tradition and content material. Our partnership with Vivendi has given us the aggressive benefit of privileged entry to premium content material from different Vivendi belongings corresponding to Universal Music, Canal+, Editis and Gameloft. Thanks to our shared tradition and international mindset, Havas workers can get pleasure from an entrepreneurial office and broader profession improvement alternatives because of the partnership.
Meaning is all the things
Throughout its historical past, Havas Group has demonstrated its capacity to quickly adapt to modifications within the communications sector. We have seen our trade rework dramatically within the face of a number of threats, from cuts in advertising budgets and the rise of in-house communications departments to the emergence of latest rivals, corresponding to tech giants and consulting companies.
Looking past our personal trade, extra normal points face the world at the moment. According to our The Future of Trust report, the world is seeing a widespread disaster of belief, with 85 % of respondents contemplating belief to be a uncommon worth today. As such, at the moment’s prospects are on the lookout for extra significant and fascinating content material than ever, altering the way in which manufacturers and corporations function and how they deal with their prospects.
Our response to this difficult ecosystem was to place meaningfulness on the core of who we’re and what we do. Meaningfulness has all the time been a stable a part of our foundations. Ever since we revealed our first Meaningful Brands report in 2009, we’ve got understood the significance of measuring the standard of manufacturers’ providers and related enterprise returns.
This ongoing analysis – masking 350,000 people and 1,800 manufacturers in 31 markets – has discovered that buyers anticipate manufacturers to offer them with worth past their merchandise merely addressing the challenges going through society and taking a stand on varied points. Thanks to this valuable perception, we all know that doing good helps companies develop, with manufacturers that advocate accountable enterprise outperforming the inventory market by greater than 134 %. Meaningfulness is not only a posture – it is a development driver.
Leading by instance
We ‘stroll the discuss’ with our formidable company social accountability (CSR) commitments. We deal with three areas: nurturing our individuals, speaking responsibly and respecting the surroundings. We are additionally a part of a wide range of initiatives that positively contribute to society. One such initiative is the UN’s Common Ground challenge, which sees trade leaders throughout the advertising and communications trade collaborating to satisfy the UN’s Sustainable Development Goals.
In addition, in 2018, our groups devoted greater than 8,000 days to professional bono work for the varied causes we help. We have been awarded the Eco-Vadis gold medal for CSR efficiency two years in a row. We are additionally advancing our expertise programmes and selling variety, fairness and inclusion throughout all our businesses.
It is apparent to us that our job at Havas extends past supporting manufacturers with their communications: we should use our inventive concepts to drive positive change and minimise any destructive impact on society. We should share this ethos with the businesses we work with by encouraging them to develop sustainably and discover how, past their merchandise, they will tangibly enhance individuals’s lives. Our mission is to make a significant distinction to companies and other people. That is what defines Havas.