French cosmetics large L’Oreal introduced Saturday it was eradicating words like “whitening” from its products, in opposition to the backdrop of world anti-racism protests.
“The L’Oreal Group has determined to take away the words white/whitening, truthful/equity, mild/lightening from all its skin night products,” the corporate stated in a press release.
The announcement follows Thursday’s resolution by the Indian and Bangladeshi arms of Unilever to rename their regionally marketed “Fair & Lovely” skin-lightening cream for a similar motive.
Anglo-Dutch agency Unilever – which reportedly raked in some $500 million in income from the product in India final yr – stated it could cease utilizing the phrase “Fair” within the title because the model was “dedicated to celebrating all skin tones.”
Several firms – together with L’Oreal – have been criticized lately for skin-lightening products after the worldwide rise of the Black Lives Matter motion following the police killing within the United States of African-American George Floyd final month.
Johnson & Johnson stated final week it could cease promoting some Neutrogena and Clean & Clear products, marketed as dark-spot reducers in Asia and the Middle East.
Several American teams have stated they might to change their visible identification, similar to Mars, which says it plans to develop its well-known Uncle Ben’s model, which makes use of a caricature of an African American as its brand.