As the menswear reveals for Spring 2021 are unveiling digitally this week, Virgil Abloh introduced that he might be opting out of showing his assortment for Louis Vuitton at the moment.
Instead, the yet-to-be-released assortment — titled “Message in a Bottle” — might be proven on August 6 in Shanghai as a part of a sequence of worldwide locations the place the threads might be offered in actual life.
Paris and Tokyo can even play host to Vuitton’s journey, with further cities doubtlessly being added to the calendar till the tip of 2020.
In an effort to maneuver away from the normal single-season format, Abloh plans to fuse a number of collections and show them abruptly. According to a press launch, the August 6 show will provide “seems repeated from the Fall-Winter 2020 assortment, seems freely created by the studio throughout the lockdown utilizing recycled materials, and new seems created from current concepts.”
Until then, a brief video (directed by Abloh) known as “Zoooom with buddies” must suffice. Released by the storied French label Friday, it includes a motley crew of animated characters playfully making their means across the City of Lights. It concludes with the characters packing Louis Vuitton delivery containers and loading them on a barge that units sail on the River Seine with a metaphorical view of arriving in Shangai for the model’s huge August 6 reveal.
As the business saying goes, “it’s all the time Fashion Week someplace,” go away it to Abloh to convey vogue — and the hype that he inevitably conjures up — in every single place.