Uffizi Gallery director Eike Schmidt has defended towards criticism of the world-famous Florence artwork assortment’s social media strategy, which incorporates controversial artwork memes on TikTok and an influencer as a contemporary Venus on Instagram.
The 52-year-old German artwork historian stated in an interview with Sunday’s version of the Roman newspaper La Repubblica that he needed to generate enthusiasm amongst youthful generations for the collections. “We have a democratic view of the museum: Our collections belong to everybody, not only a self-proclaimed cultural elite, however above all of the youthful generations,” stated Schmidt, who has headed the Uffizi since 2015.
The Uffizi Gallery just lately posted a photograph of the entrepreneur and influencer Chiara Ferragni, 33, on Instagram, wherein she poses in frayed shorts and a crop high in entrance of Sandro Botticelli’s image “The Birth of Venus.”
In the accompanying textual content, Ferragni is described as “a sort of up to date deity of the social period” and in comparison with Botticelli’s alleged muse Simonetta Vespucci, who embodied the Italian Renaissance’s “female preferrred of girls with blond hair and delicate pores and skin.”
The submit received greater than 33,000 likes, however there was additionally criticism.
Schmidt lamented “an avalanche of sexist feedback towards a self-made girl.”
On TikTok, the Uffizi just lately made a reputation for itself with a playful depiction of the “Medusa” by Michelangelo Merisi da Caravaggio with a contemporary, pandemic-era mouth-and-nose protecting.
“We had been among the many first museums to go to TikTok,” Schmidt instructed the newspaper. “I get letters from dad and mom telling me how their youngsters requested them to go to the Uffizi Gallery after watching the TikTok movies,” he added.