Interview with: Petia Dimitrova, CEO and Chairperson of the Management Board, Postbank
July 31, 2020
The Bulgarian banking system could also be experiencing a interval of relative power, however this has not all the time been the case. In 1996, lots of the nation’s business banks had a damaging mixture internet price and low liquidity – due, partially, to challenges referring to Bulgaria’s transition from a centrally deliberate financial system to a extra open one. Policies imposed since then have addressed these issues, vastly enhancing financial institution capitalisation.
The COVID-19 pandemic has taught us to be extra united and overcome laborious occasions collectively
Today, Bulgaria’s financial system is in a way more beneficial place, benefitting vastly from EU membership whereas its banks sit on secure floor. One of these banks, Postbank, boasts almost 30 years among the many leaders of the nation’s banking market and has been a driving power for innovation in recent times. The establishment has a strategic place in Bulgaria’s retail and company banking sectors, managing one of many best-developed department networks and fashionable different banking channels within the nation.
Further, the financial institution is likely one of the market leaders concerning the issuance of credit score and debit playing cards, housing and shopper lending, financial savings merchandise, and monetary merchandise for small and enormous worldwide firms in Bulgaria. World Finance spoke to the CEO and chairperson of the administration board, Petia Dimitrova, in regards to the financial institution’s current exercise and its plans for the future.
What is your overview of the Bulgarian banking sector final 12 months, and what are your expectations for 2020?
Last 12 months was very profitable for the Bulgarian banking sector. Once once more, Postbank confirmed wonderful outcomes and was an trade chief by many measures. The profitable merger with Piraeus Bank Bulgaria – carried out in a document time of simply 4 months – ranked us third within the nation by deposits and credit score portfolio for the tip of the 12 months.
The projections for 2020 are actually dynamic. Given the continuing Corona Virus disaster, I consider the Bulgarian banking system is ready, with all banks having posted good outcomes by way of stability and managing threat. One factor is for certain: the COVID-19 pandemic has taught us to be extra united (even from a distance) and overcome laborious occasions collectively, turning into wiser and stronger within the course of. During the current state of emergency in Bulgaria, Postbank was among the many first banks to reply, providing packages of measures in assist of our purchasers. As a number one lender with nice achievements and ambitions within the space of digitalisation, we carried out the Bank@Home marketing campaign, which inspires shoppers to remain at dwelling and use Postbank’s already intensive digital channels to guard themselves and the financial institution’s workers.
What is the important thing issue behind Postbank’s success?
The main issue is our workers, who’re on the core of every part we do. Since its institution, Postbank has been investing a number of assets and energy into creating the perfect shopper expertise for its purchasers and shaping the absolute best office for its workers.
To present main companies to our purchasers, we have now opened pioneering era workplaces the place prospects can simply and comfortably use banking companies, seek the advice of with specialists and discover the optimum options for their long-term plans. We intend to regularly renovate our whole department community within the nation over the following a number of years.
Can you elaborate on Postbank’s plans for 2020?
We will definitely introduce extra improvements, merchandise and digital options in order that our purchasers can select from a wide variety of companies. Our principal focus will stay the event of the financial institution’s digital devices, as that is a part of our technique for optimum shopper expertise. We may even deal with taking a person method to every shopper, as there’s a concrete personalised resolution for each want.
In 2020, we are going to preserve our strategic partnerships with numerous organisations in Bulgaria to contribute to the event of the neighborhood. For occasion, we are going to proceed our joint programme with world entrepreneurship organisation Endeavor to supply complete assist to companies searching for to scale up their operations. Another precedence shall be our continued partnership with SoftUni (probably the most revolutionary universities in Bulgaria), the place we’re constructing the digital abilities of future professionals by serving to them realise their initiatives and offering them with alternatives for profession growth in our firm.
Our workforce has all the time set itself lofty objectives and managed to surpass them. This is feasible as a result of we will depend on a united workforce, quite a few companions, wealthy expertise and a long-term imaginative and prescient for growth.