Pioneering Ventures, a Swiss-Indian meals and science platform, is getting into the Turkish market with its subsidiary DistriCo Anatolia.
Implementing technology-based agriculture reminiscent of hydroponic farming and good greenhouses, the corporate’s newly-established affiliate DistriCo Anatolia will introduce its flagship model “Happy Bananas” to Turkey.
Majid Dolatkhah, CEO of DistriCo Anatolia, underlined that top of the range banana varieties are more and more in demand.
“What is extra vital that buyers may also scan a QR code to hint the bananas they buy with a purpose to have data reminiscent of the place the bananas have been produced,” he stated.
Marco Klinge, CEO of Desai Fruits Venture – one of many Pioneering Ventures group’s corporations and amongst India’s largest fruit producers and exporters – stated, “The transport to Turkey will start in January. The bananas might be provided to Turkish shoppers in all cities from January 2021.”
“Our ‘Happy Fruits’ are so fashionable in all markets we enter. We are assured that will probably be the identical in Turkey,” he added.
Pioneering Ventures founder and CEO Ron Pal additionally stated, “We look ahead to strengthening our presence in Turkey with a wide range of sustainable top quality meals merchandise.”
Pioneering Ventures controls the availability chain from area to desk, reaching 1.5 million shoppers with 450 tons of wholesome meals manufacturing per day.