Lil Nas X is elevating the music video bar whereas – properly, behind bars – in his newest single.
The rapper launched the video for “Industry Baby” Friday and it is filled with artistic visuals: Lil Nas X is locked up in the slammer after the decide, performed by himself, finds him responsible for being homosexual.
Lil Nas X opens the tune, produced by songwriting duo Take a Daytrip and Kanye West, with not-so-humble brags about his Grammys and platinum plaques. In the refrain he lays out how he’s proving his naysayers flawed with each tune he releases: “I ain’t misplaced since I’ve started, yeah / Funny the way you mentioned it was the tip, yeah / Then I went did it once more, yeah.”
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The video accompanying the one options Lil Nas X in a bleak jail cell, solely adorned by his two shiny golden gramophones he received for “Old Town Road” in 2019 and his framed platinum plaque for his single “Montero.”
Before we’re launched to his inmate confederate Jack Harlow, who’s featured in the tune, we get a dance break with the 22-year-old rapper and his different inmates, all absolutely nude (however censored), in the jail’s shower room, delivering full 8-counts and ground dances with booty pops.
The remainder of the video ensues with a plot deliberate and executed by Harlow and the “Montero” partnering up to get away of the establishment to allow them to proceed to take over the music world as trade newbies … or infants, moderately.
The rapper’s fictional jail sentence and the video’s backstory was prefaced in a two-minute teaser launched Monday.
Lil Nas X wore a number of disguises in the teaser to play roles of the decide, defendant, prosecutor and juror because the “Old Town Road” rapper went on trial, a reference to the actual authorized battle he confronted with Nike after releasing a customized Satan shoe.
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“This is about way more than sneakers. Mr. Nas X, are you homosexual?” the self-portrayed prosecutor asks in the promo video.
“What does this have to do with the sneakers?” Lil Nas X responds.
The prosecutor then rephrases the query: “Do your momma know you are homosexual?”
The courtroom pressed the 22-year-old rapper to reply and the rapper lastly says “sure.” The decide sentences Lil Nas X to 5 years in “Montero State Prison.”
“Industry Baby” is the second single from Lil Nas X’s extremely anticipated album “Montero.” The mission’s launch date has not been introduced but.
Lil Nas X makes use of platform to assist LGBTQ group, The Bail Project
Lil Nas X has been vocal about his sexuality, much more so after releasing his controversial “Montero (Call Me By Your Name)” tune in March. The video for “Montero” included sexually specific biblical and Satanic imagery, which obtained some backlash, notably from mother and father and non secular folks.
But others praised its celebration of queerness and Lil Nax X for embracing his homosexual id.
He responded to critics on social media on the time: “I spent my complete teenage years hating myself due to the (expletive) y’all preached would occur to me as a result of i used to be homosexual,” he wrote on Twitter. “So i hope u are mad, keep mad, really feel the identical anger you train us to have in direction of ourselves.”
Another approach the rapper is being vocal is by teaming up with the The Bail Project to begin the “Bail X Fund.” The group is devoted to elevating and recycling bail cash for these in want. Lil Nas X introduced the fund alongside the discharge of “Industry Baby.”
“Music is the way in which I battle for liberation. It’s my act of resistance. But I additionally know that true freedom requires actual change in how the legal justice system works. Starting with money bail,” the rapper wrote on the donation web page.
“This isn’t simply theoretical for me. It’s private. I do know the ache that incarceration brings to a household. And I do know the disproportionate impression that money bail has on Black Americans,” he added.
“Let’s carry folks house & let’s battle for freedom and equality.”
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Contributing: David Oliver
This article initially appeared on USA TODAY: Lil Nas X ‘Industry Baby’ shuts down critics, celebrates his sexuality